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You’ve Created Something, Now What?

June 30, 2014 By ssherayko Leave a Comment

Bob Proctor’s suggestion is clear. If you wish to cut through the noise of multimedia to demonstrate your value to others, write a book. It can lend an air of expertise and credibility to your words. What one realizes over time is that becoming an author in today’s multi-media world opens up an entirely new array of activities in which you give the readers something more. Writing the book is only the first step in the publishing process.
When I started to write Rainbows Over Ruins, I already knew my purpose: I wanted to share a thought process that would help readers achieve their creative endeavors. The entire book is structured to help mentor them – even to the extent that they may also download a workbook.

If you want to produce a movie, television show, documentary, or web series (to name a few other venues), these formats are only the first step as well. There are multiple production elements to complete before anyone holds a finished product that others can view. I researched the suggested ways that authors use to write their content, as well as following the step-by-step instructions of the publisher to move through the book production phase. These plans were necessary to ensure that all the required components came together in the appropriate order to yield the product.

Now what? Why did you write or paint or start a fashion line? Where do you want to go with this? How many chains of plans need to come together to achieve your greater vision? When they are strung together, they form what I call a milestone map that helps you anticipate the move from early stages in your creation process to what you anticipate will develop.

Central to my purpose – and I believe this is true of anyone who creates something – is the desire to share the creation. That is the next stepping stone on my milestone map. So how do we do that? It can be a bit overwhelming, now that we have so many ways to get the news out that we’ve accomplished our goal and are making it available to an audience.
First on my list was the creation of an online office – a website where people can get to know me and my products and services, then place an order. The book is a product, but it is not the only product to be offered. My office is intended to have connections that make fulfillment possible quickly and easily. My skills in this area are not well developed so I utilize the services of a website builder. I recommend you find someone with whom you work easily.

You may think you want to delay building your website (or even creating your product) at first. Why? Because you want to know your audience and identify the needs you serve early in the creation process. However, if we wait to have all our ducks in a row before we move forward toward a dream, it may not get done. If you feel motivated and capable, better to be what Noah St. John calls an “imperfect action taker.” If you plunge ahead, do not worry. You will go back and look at your audience regularly as you evaluate your progress.

So how do you find your audience and promote your creations in order to share them? As you move through the production phase of your creation, you will start to become aware of resources that are available to help you. The Internet is full of them. If you are unsure about what you could do, go check your competition online. Their public presence will yield a wealth of possibilities, all designed to help them engage and provide better service to their clients so that they keep coming back. There may be multiple products, including items that build a relationship between customer and company like mugs and clothing, games and calendars. They may extend their reach beyond the actual reach of their anticipated venue (such as a television broadcast) to include classes and workshops, in person or online. Who is partnering or sponsoring them?

Additionally, social media has proven to be a powerful tool when used properly. It’s become a fulltime position to determine the best venues for content we put on the show. We ask whether it is better for Facebook, Twitter, Pinterest, Instagram or someone’s blog and then schedule the appropriate time to create additional content to enhance our audience experience.

These are all part of the attraction process that gets people to check out our work. And if you haven’t already realized it, this blog is part of that process too. I plan to talk more about blogging in particular as part of my promotional campaign is to enhance this blog. I’ll keep you posted. Let’s find out if you notice any difference.

To Your Success,

Susan

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Testimonials

Testimonials

  • “Susan ran the Producers Guild of America seminars program for years – and while she was heading it up we had an amazing array of well-produced, always-well-attended and interesting seminars and “evenings with” events. She has a real handle on putting together top-notch panels, finding guest speakers and outlining the main topics for the seminars, as well as a great attention to the details needed to pull these off. I highly recommend her and her fantastic skills.”

    Tim Gibbons
    Executive Producer, HBO’s “Curb Your Enthusiasm”, Governor, Producers Peer Group, Academy of Television Arts and Sciences
  • “What I appreciate about you is your sincere and great generosity of spirit. You have an almost unlimited tolerance for the foibles of others and manage to find humor in some of the most trying circumstances. I can always count on you to give me an honest, balanced assessment of whatever is happening privately or globally. You never stagnate. You’re always seeking ways to make your life better and more meaningful. That is inspirational to me.”

    Susan Scudder
    Actress, Casting Director
  • “Susan uses her whole brain when crafting solutions. She knows how to visualize the result she wants and then build the structure to support the dream. She constantly prods people who are stuck in one way of seeing something into realizing new paths to take up the mountains of success. Now she is willing to share her unique approach to creating success systems with people who are ready to go the next level in their business and personal lives. I would sign up for her seminars and coaching program quickly because once the word gets out the waiting list is going to be long. I can’t think of anyone else I would trust more with creating the logistics for launching a new endeavor. Susan knows how to create successful enterprises and she is willing to coach you to your next success.”

    Kate Maxwell
    Hypnotist, Spiritual Life Coach
  • “When the Producers Guild of America merged with the American Producers of America, limited benefits were available for a fast growing membership. Susan Sherayko stepped in and created the most successful enrichment programs possible for the PGA. She became the Chairperson of the Seminar programs and was able to offer the membership an opportunity to learn the essentials of how to be a better producer of TV, Motion Pictures and Syndication for many leaders and icons in our industry. The subject matter was vast as each seminar attempted to instruct the producers in a vast array of subjects. Susan produced or was responsible for the vision of this stellar committee. Turnout of attendees for these seminars was consistently gratifying in both in numbers and approvals. The legacy of Susan’s organizational skills and execution is exemplified by the continuing programs being offered today for the PGA membership…now over 4000 members strong. Thanks, Susan, I personally enjoyed attending your seminars and afterwards felt more confident and wiser. ”

    George Sunga
    Executive Producer, “The Jeffersons”, Governor, Academy of Television Arts and Sciences

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