rainbowsoverruins

  • HOME
  • ABOUT
    • Values Statement
  • THE BOOK
  • WORKING WITH SUSAN
  • JOIN
  • BLOG
  • BOOK AND BLOG TOUR SCHEDULE
  • TESTIMONIALS
  • CONTACT US

7 Simple Ways to Improve Your Blog

July 5, 2014 By ssherayko Leave a Comment

As part of my outreach for Rainbows Over Ruins, I arranged for a publicity team to help me. They are the ones responsible for getting my radio interview on Toginet.com, arranging for an author video, writing a press release to notify the media about the book and exploring all the possible interviews and placements that may occur in traditional and social media outlets.

My job has been to help them craft the manner in which all of this is presented. It falls to Muriel to make sure that I am comfortable working in the social media arena. I have established personal accounts with the usual venues: Facebook, LinkedIn, Twitter, Pinterest, Instagram and WordPress. They may not all contribute to my outreach campaign, but I set them up just in case. Part of the long term strategy will be to add an extra layer of professional pages.

When Muriel called this week, she wanted me to understand ways to grow outreach more easily and customize my blog to enhance its presentation. That’s the source of my 7 Simple Ways to Improve Your Blog list this week.

  1. Probably the most important task is to blog regularly, at least once a week, if not 2-3 times per week. Once you engage an audience, regular posts help keep people on your radar.
  1. To help you do this, learn how to schedule your blogs and other posts. You can do this within your dashboard as well as other programs that have been developed. Hootsuite is particularly good for scheduling tweets. And there are others.

3. People like a clear “takeaway” from a blog. That’s why you see so many posts with lists and headlines like “8 ways to clean house” or “5 ways to handle a situation.” Providing a checklist improves your credibility.

  1. “Tagging” posts is also important. Our use of the Internet is dependent on keyword searches. Finding a blog you like is no different. When you are researching a subject, blogs pop up in your search results based on the tags the blogger inserted when creating their copy. Ideally, tags tie into any content you create. If you are trying to expand your reach, you may want to follow what’s trending for high energy buzz words and incorporate those stories into your next blog.
  1. Customize your blog. Scattered throughout the dashboard for blogs are a number of links and widgets to change subtitles, add photos, link to social media, as well as a website for the book.

6 Add informational pages to your blog. Just like tabs on a website, you can insert about pages that let your audience know more about you, your products and the site.

  1. Add hyperlinks to your blog. Whenever inserting a URL into your content would upset the flow, hyperlinks enable you to highlight a topic and hide a website address behind it. This can be helpful to send people to your website, reference sources or other information that would improve their knowledge without requiring you to write in depth about it yourself.

I’ve only incorporated a few of these items so far, but this list helps me see where I can make improvements. I hope you find it useful as well.

To Your Success,

Susan

Filed Under: Blog Tagged With: hyperlinks, improve your blog, publicity, Rainbows Over Ruins, schedule your posts, social media, tagging, Toginet.com

Facebook
Facebook
fb-share-icon
Twitter
Visit Us
Follow Me
Tweet
Pinterest
Pinterest
fb-share-icon
LinkedIn
LinkedIn
Share
Instagram

Testimonials

Testimonials

  • “What I appreciate about you is your sincere and great generosity of spirit. You have an almost unlimited tolerance for the foibles of others and manage to find humor in some of the most trying circumstances. I can always count on you to give me an honest, balanced assessment of whatever is happening privately or globally. You never stagnate. You’re always seeking ways to make your life better and more meaningful. That is inspirational to me.”

    Susan Scudder
    Actress, Casting Director
  • “A modern-day Siddhartha. Rainbows Over Ruins walks you through a spiritual journey that is not focused on the ‘out there’ but more on the ‘in here.’ How do we transition from one phase of our lives while allowing ourselves to grow from what we have learned from the past? Susan helps you help yourself.”

    Wileen Charles
    Founder, Starseed Foundation
  • “I love working with Susan because she has an amazing ability to help me gain clarity and focus about the possibilities that surround me. Susan is so skilled and supportive that her faith in my abilities has transformed my thinking and now I know the action steps I want to take with certainty and enthusiasm.”

    Susan Prime
    Prime Coaching, U.K.
  • “Susan uses her whole brain when crafting solutions. She knows how to visualize the result she wants and then build the structure to support the dream. She constantly prods people who are stuck in one way of seeing something into realizing new paths to take up the mountains of success. Now she is willing to share her unique approach to creating success systems with people who are ready to go the next level in their business and personal lives. I would sign up for her seminars and coaching program quickly because once the word gets out the waiting list is going to be long. I can’t think of anyone else I would trust more with creating the logistics for launching a new endeavor. Susan knows how to create successful enterprises and she is willing to coach you to your next success.”

    Kate Maxwell
    Hypnotist, Spiritual Life Coach

TransformativeU

TransformativeU

TransformativeU offers online courses created for students and seekers on the path to self-realization and transformation. Our international roster of instructors are all experts in their fields.

Copyright © 2023 · www.rainbowsoverruins.com
Website by Success Clinic International

7ads6x98y
MENU
  • HOME
  • ABOUT
    • Values Statement
  • THE BOOK
  • WORKING WITH SUSAN
  • JOIN
  • BLOG
  • BOOK AND BLOG TOUR SCHEDULE
  • TESTIMONIALS
  • CONTACT US