rainbowsoverruins

Preparing for the Media

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This has been a hectic week. As we anticipate a few days off around the holidays, staff, talent and crew have made the value of planning and communication abundantly clear. As I wrapped my head around their needs, it occurred to me that shadowing members of the team could be of value – especially to me. After all, as soon as Rainbows Over Ruins is available, I will be asked to stand up in front of other people, and hopefully appear in media, to share my experience of the creative process.

Could I ask for a better place to work – where I get to observe what is involved? I get to see guests during the rehearsal process and on the air. Perhaps the producers will let me listen to the pre-interview process or even put me through the questioning.

What does a guest on an interview show need to know and prepare before they arrive on set? Here I am in this environment every day. It is an incredible opportunity to see how important the “who,” “what,” “where,” “when,” “how” and “why” of a presentation can be and then prepare myself. As a guest, it would helpful to think through these details and build my conversations around my goals from an interview. Producers may not have the time to think through each segment so the more I can bring to the table the better.

There are also things we can do when we appear on a show that could really make a difference in how we are received and perceived. For instance, someone in our talent department made me aware of two helpful hints today – be mindful of how you use your hands on camera, and do not look up in the air when you are asked a question. It diminishes your presence on camera. Those are physical habits that can be trained away if we work with someone who catches us when we do the wrong thing, much the way that a media trainer works.

I am grateful for the awareness that my current environment holds so much value. Why is this going to be so much fun?

Coming soon: The Let’s Make Money Success Conference

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Have you ever been so busy that you are not quite sure what is the most important thing to do with your day? That’s where I am right now. I am hosting and producing several projects right now. We are planning the Let’s Make Money Blogtalkradio show, have just begun to shoot the preliminary footage for The Think and Grow Rich Experiment and it’s only a couple weeks until my Let’s Make Money Success Conference event on October 5th, in Valencia, CA.

The big question is whether I can reach out to enough people to let them know the conference is happening. Viral social media is great if you catch the wave, but I feel as if I am struggling to stand up on the board, let alone ride all the way to shore. I have so much to learn.

However, even though it is challenging, if we want to succeed in today’s marketplace, it’s important to embrace the new ways of reaching other people. The consumer has changed. No one wants to be interrupted by telemarketers, wade through piles of mail left for the day when you have any ‘extra’ time to go through it. In fact, we don’t generally want to deal with sales pitches of any kind.

And the solution might be? It would be nice if I could hear you ask it. The solution is to really understand your client’s problems so that you can provide them some piece of information, some solution they want, as a gift. Then they are more likely to ‘lean in’ to your offer.

That’s why I will be spending the next couple weeks scouring resources to find information that will be valuable to the people I’d like to attend my conference. Such as referring them to Felix Hung’s blog “Babyboomers Without a Retirement Nestegg: Build a Business.” Building a business is one of the ways that I want to help people find to Make Money. The great revelation is that opportunities are everywhere if people will change their mindset.

That’s the theme of the Let’s Make Money Success Conference. We can create our own economy. We don’t have to listen to the news. We can create our own jobs, rather than waiting for someone else to decide we are good enough to work for them. We all have infinite potential to accomplish great things if we will just let go of the habitual thoughts that hold us back. There’s so much more to share. I’d love you to come to the conference and hear more.

Here are the details: Let’s Make Money Success Conference at the Hilton Garden Hotel opposite 6 Flags Magic Mountain in Valencia, CA on October 5th. I will be joined by Rusty McMillen, ICR, Numis Network speaking about multiple streams of income and network marketing, as well as Kim Barbieri, managing director of The Martini Factory who is an expert in visual marketing solutions for the Internet and Mobile. It’s a day to network and be part of a business expo.

If you’d like more information, please go to the website, www.let-us-make-money.com. And seriously, Let’s Make Money!

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