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Get It Out There

December 24, 2010 By ssherayko Leave a Comment

My favorite projects help you move forward on your personal development path, however, others are just entertainment.  Shortly after my last posting (and the Success Conference), I was engaged to manage a new reality show that fell into the latter category.  It took a great deal of time, but I was able to keep moving forward with another project closer to home.  Since July, I had been busily publishing a second edition of my husband’s book, “Tombstone: The Guns and Gear.”  Finally, in November, as the reality show drew to a close, both the hard cover and soft cover arrived.

Now, we have product in hand.  Success!  Well, not quite.  You see, we have just entered the next phase.  Now, we have to find our audience and get the word out that the book is available.  Here it is the eve of Christmas and I am following a social media assignment to understand how to reach and build an audience.  (In marketing terms, this involves getting the message to a group of like minded individuals who are interested enough to purchase your product or services).

My first attempts to ‘get it out there’ have only alerted the warm audience who already know our work.  So I have set out on a mission.  Build audience awareness.  Who knows of us or our work?  Better yet, who is talking about us?  The book, “Social Media Marketing: One Hour a Day” by Dave Evans recommends spending some time searching content tools to find the answer.  Imagine how humbling it is to discover that the only blogs mentioning Tombstone are referring either to pizza, vampires, graveyards or the linguistic origins of the word “O.K.”  But at least the O.K. Corral is in the ballpark.

Okay, “O.K.,” that sets me back a little.  Let me revise that mission.  Build awareness of audience.  Where are they?  Who are they?  What are they talking about?  What do they need?   The old ‘push’ days of marketing have passed.  Today it is all about building relationships and establishing oneself as a trusted source.  There are a variety of channels, both on and off line available to do this.  Self publishing is new to me.  I am just learning what is required, but nothing ventured, nothing gained.  All success begins with the first – or the next – step.

This journey is not achieved by having ideas like castles in the air.  At some point, each idea has to begin to move out of the realm of possibility into actuality.  As a LifeSuccess Consultant, my goal is to help others see that there is a practical process that leads to the realization of imagined things.  Part of the process is identifying the real life tasks that need to be accomplished.  The challenge is always in discovering the exact steps required for each vision.  Whether working backward from the goal or seeing that others have been there and left a trail for us, we can develop a step by step plan of action to execute.  Only then can we get it out there.

To Your Success,

Susan

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Testimonials

Testimonials

  • “When the Producers Guild of America merged with the American Producers of America, limited benefits were available for a fast growing membership. Susan Sherayko stepped in and created the most successful enrichment programs possible for the PGA. She became the Chairperson of the Seminar programs and was able to offer the membership an opportunity to learn the essentials of how to be a better producer of TV, Motion Pictures and Syndication for many leaders and icons in our industry. The subject matter was vast as each seminar attempted to instruct the producers in a vast array of subjects. Susan produced or was responsible for the vision of this stellar committee. Turnout of attendees for these seminars was consistently gratifying in both in numbers and approvals. The legacy of Susan’s organizational skills and execution is exemplified by the continuing programs being offered today for the PGA membership…now over 4000 members strong. Thanks, Susan, I personally enjoyed attending your seminars and afterwards felt more confident and wiser. ”

    George Sunga
    Executive Producer, “The Jeffersons”, Governor, Academy of Television Arts and Sciences
  • “Susan uses her whole brain when crafting solutions. She knows how to visualize the result she wants and then build the structure to support the dream. She constantly prods people who are stuck in one way of seeing something into realizing new paths to take up the mountains of success. Now she is willing to share her unique approach to creating success systems with people who are ready to go the next level in their business and personal lives. I would sign up for her seminars and coaching program quickly because once the word gets out the waiting list is going to be long. I can’t think of anyone else I would trust more with creating the logistics for launching a new endeavor. Susan knows how to create successful enterprises and she is willing to coach you to your next success.”

    Kate Maxwell
    Hypnotist, Spiritual Life Coach
  • “Calm, Serenity, Wisdom, Patience, Empathy. These are the characteristics that I think of, when I think of you. Throughout our relationship, you have always “shared only and freely” with me. You have never been judgmental (of anyone really) or unkind with words. Your ability to take in all the information surrounding a situation, process it in a kind, loving and logical way and then interpret the information back in such a way that I feel that I too can learn and grow from the experience, whether it was mine or not. Susan, I believe that you are a conduit, maybe not the right word…a channel…o.k. I laymen’s terms, you are the glue that holds us all together. If I were ever in a crisis…I’d want you to be with me more than anyone I know.”

    Toni Casala
    Owner, Children in Film
  • “What I appreciate about you is your sincere and great generosity of spirit. You have an almost unlimited tolerance for the foibles of others and manage to find humor in some of the most trying circumstances. I can always count on you to give me an honest, balanced assessment of whatever is happening privately or globally. You never stagnate. You’re always seeking ways to make your life better and more meaningful. That is inspirational to me.”

    Susan Scudder
    Actress, Casting Director

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